Junjie Wang
Ph. Julia Mason
Advanced Exposition
February 28,2019
The secret of movie posters
Many people today are under the pressure of busy life and work, and they must release pressure in a timely manner, so entertainment is an indispensable part of life. Watching movies is a modern entertainment choice for the majority, but how to attract customers to the theater and watch movies depends on the application of poster design elements. Therefore, this paper studies the related issues of poster visual design, using well-known movie posters as an analysis sample. The research questions include the application of design elements such as the color, text, image and layout principles of the movie poster, whether the film information is correctly conveyed, and the similarities and differences between the posters of each movie are integrated. [...]