Junjie Wang
Ph. Julia Mason
Advanced Exposition
February 28,2019
The secret of movie posters
Many people today are under the pressure of busy life and work, and they must release pressure in a timely manner, so entertainment is an indispensable part of life. Watching movies is a modern entertainment choice for the majority, but how to attract customers to the theater and watch movies depends on the application of poster design elements. Therefore, this paper studies the related issues of poster visual design, using well-known movie posters as an analysis sample. The research questions include the application of design elements such as the color, text, image and layout principles of the movie poster, whether the film information is correctly conveyed, and the similarities and differences between the posters of each movie are integrated. The results of the study show that some of the representative posters have some common design elements. All kinds of movie posters are mainly “Expressing the story”, “emphasizing the characteristics of the film” and “creating the overall sense”. Each poster is applied in its design elements. It has its own features to highlight the difference between the film.
The film poster completes the re-creation of dynamic images and sounds in a static, flat and silent way. Excellent posters can lead to topic discussions during the film creation and distribution stages, evoking the audience’s viewing expectations and have collectible value. Through research, excellent movie posters include four elements: The priority for movie posters to be introduced to the market is to be eye-catching. Secondly, the poster is a super-concentration of the theme and content of the film and is the punchline of the film. Thirdly, the movie posters need to be novel. The fourth is unforgettable. Movie posters should have a long-lasting aftertaste and a visual aesthetic that is difficult to forget. Understanding the elements of these movie posters can understand the artistic beauty of the film between enrichment and sublimation, simplicity and complexity, realistic and freehand, the artistic realm of the film, and the means of highlighting the commercial value of the film.