Feb 222019
Broad Subject: Birthday gifts
Narrow Subject: Birthday cards for young children
SUBJECT POINTS OF SIGNIFICANCE
| Corporate mascots | appeal to an adult’s understanding of what the child would like because of their age. |
| Catchy rhyme schemes / puns | give the reader a sense of something “heartwarming” shown through the card’s patronizing dialogue, something that could be easily understood by a child in the eyes of adults. |
| Delicate color palettes / bright color schemes | remind buyers of the receiver’s innocence and youth, perhaps even ignites their own nostalgia with the colors used, making them think of the things they received as a child. |
| Animal imagery | put into the mind of even the most skeptical of audiences of something cute, youthful and innocent while also keeping from the more blatant gendering or corporate branding, appealing to the largest audience possible. |
Cards meant for an age 1-5 audience are not children; they are instead for adults who think that is what children would want to hear or read.
In what way are children’s birthday cards, specifically ones meant for children who cannot read, a product more so for adults than children?