Heuristic#2

 Posted by on Tue, 2/5 at 10:24pm  underappreciated heuristic #2  Add comments
Feb 052019
 

Identify and Describe Patterns in the Genre’s Features

  1. What content is typically included or excluded? How is the content treated? What sorts of examples are used? What counts as evidence (personal testimony, facts, etc.)?

The text of a movie poster usually includes the release date of the movie, the issuing company, the official website, the name of the actor, the nationality and the participating works, and information about the director and the screenwriter. This type of text usually does not describe the details of the movie but may use the lines of the protagonist. These lines all represent the central idea of ​​the whole movie, which may not be obvious when it first appears, but this line is usually repeated many times throughout the movie.

  1. What rhetorical appeals are used? What appeals to logos, pathos, and ethos appear?

This type of text usually uses a very simple sentence. This sentence has nothing to do with the name of the movie on the surface, and even has nothing to do with the picture on the poster. All it needs to do is to attract your attention. For example, the mission impossible III poster has only a string of numbers indicating the date of the release. If it is placed on another poster, it is nothing, but it is placed in front of Tom Cruise and is displayed in the bomb countdown. The audience can get a lot of information when they first see this poster, and in the process of global screening, there is no need to worry that the poster does not express the author’s original intention due to different languages.

  1. How are texts in the genres structured? What are their parts, and how are they organized?

This type of text is based on the theme of the movie or the emotions of the protagonist. As for what is specific, it is determined by the director’s direction, and such text can represent multiple meanings. For example, the text of the Avengers III is infinite war. The word can have many meanings. We saw a lot of battles in the whole movie. On the earth or in aliens, there are more or less people, even real and predictive. And at the end of the movie, the defeat of the superheroes indicates that the war is not over yet.

  1. In what format are texts of this genre presented? What layout or appearance is common? How long/big is a typical text in this genre?

Such texts are written in less common fonts, usually homemade fonts. The fonts are related to the plot of the movie. For example, the text of a horror film usually has blood, and the text of the science fiction film uses steel as the carrier of the text. The words on the posters won’t be long, because the text is not the only form of expression on the poster, but the text is usually very obvious. The text on the poster is the title and sentence in addition to the actors and published information. The title must be particularly obvious, and the sentence generally surrounds the title, smaller than the title but contains a lot of information.

  1. What types of “sentences” do texts in the genre typically use? How long are they? Are they simple or complex, passive or active? Are the sentences varied? Do they share a certain style?

There are many kinds of text on the poster, there are sentences, words, numbers, symbols and even homemade text. Sentences are usually simple sentences and have no common style. Such sentences can be imperative sentences or passive sentences, or they may be interrogative sentences. In short, any sentence patterns and words may appear on movie posters.

  1. What diction is most common? What types of words (or symbols, images, etc.) are most frequent? Is a type of jargon used? Is slang used? How would you describe a typical writer’s tone?

Adjectives are the most common of the movie posters I have seen. Generally speaking, more formal sentences are used, and slang is rarely used. The author’s tone is also determined by the film, such as a movie about family, the tone will be very warm. A movie about war, the tone will have a sense of glory. Often these sentences will leave doubts for the reader so that the reader can become a viewer to find the answer in the movie.

 

Analyze What These Patterns Reveal About the Situation and Scene

  1. What do these patterns reveal about the genre, its situation, and the people who use it?

The success of these words reveals that a successful movie poster was the first to attract viewers before the movie trailer. The audience may not have seen some famous actor directors or filmmakers. It may be difficult for the actors to identify after makeup, but they have heard of these people. The text on the poster can remind them that the film has the participation of these professionals. The quality can be trusted. Some people don’t even have time to watch the trailer. The authors of these words should use the simplest words to directly express the theme of the movie.

  • What do participants have to know or believe to understand or appreciate the genre?

The type of film is very important to the audience, science fiction film. Superhero, suspense or horror. It is very dangerous for a heart patient to go to a horror movie without knowing the type of movie. Knowing the type of film is also through the text and pictures on the poster. A moviegoer can find the movie he wants to watch faster after understanding the movie type.

  • Who is invited into the genre, and who is excluded??

Everyone is invited to read this kind of genre. However, there are usually text reminders, such as pornography or violence, which is not suitable for minors to watch. The audience can choose the type of movie they like, but the people on the poster who are not suitable for viewing are rejected.

  • What roles for writers and readers does it encourage or discourage?

The author usually encourages viewers to watch the movie through text, but they don’t say it straight [hey~ come and watch it, this movie is very good], they will use different words or questions to mobilize the enthusiasm of the audience.

  1. What can you learn about the actions being performed through the genre by observing its language patterns?

You can understand the synopsis of the movie story through genre, such as the location in which the age occurred and the protagonist’s work in the movie. In addition to this you can also learn about the director of the film, the screenwriter and the production company.

  • How is the subject of the genre treated? What content is considered most important? What content (topics or details) is ignored?

The theme of this kind of text always depends on the content of the film. The theme of the film is the most critical, and the theme is more critical than the story. Such texts may also describe the background of the film. For example, some movies are adapted from novels or real historical events, and they also introduce the honors that this novel has won. Due to the limited space and the propaganda of the film, such words cannot describe the appearance of the actors in the play and the ending of the film, and even the narrative method will not be mentioned.

  • What values, beliefs, goals, and assumptions are revealed through the genre’s patterns?

There are many purposes for the film, such as environmental protection, remembering history, caring for vulnerable groups, promoting a person, fighting terrorism, fostering a sense of justice, religion, love, family, etc.

  • What actions does the genre enable? What actions does the genre constrain??

This type of text is also constrained. First of all, it can’t be a lie. If you use fake propaganda just to attract the audience, the film will be resisted by the viewer. In some countries, such texts may not be anti-government or satirize the leader of that country, otherwise the film may not be released.