1. What contentis typically included or excluded? How is the content treated? What sorts of examples are used? What counts as evidence (personal testimony, facts, etc.)?

• Typically, the content included is anything from a crazy story, to a holy grail product, to an entertainment piece. However, all of these contents will usually share a common theme which is over exaggeration. Click bait exaggerates or completely goes away from the topic in order to draw the audience in

2. What rhetorical appealsare used? What appeals to logos, pathos, and ethos appear?

• I have found that any and all rhetorical appeals can be used in click bait
• Ethos: “This face wash is a MUST have.

Identify and Describe Patterns in the Genre’s Features

1. What content is typically included or excluded? How is the content treated? What sorts of examples are used? What counts as evidence (personal testimony, facts, etc.)?

… There are all sorts of strategies for food labeling. Some decide to add facts if the item is healthy and also depending on the audience they are aiming for. Some use a simple one syllable word such as YUM. There are even testimonies for food labeling about how someone lost weight or lowered their cholesterol or something like that . Some labels even just simply have an enlarged exaggerated photo of the food simply writing the name of the product which sometime is creative like fruit loops for example, and then the label for the can of corn will just say corn. [...]

Identify and Describe Patterns in the Genre’s Features

1. What content is typically included or excluded? How is the content treated? What sorts of examples are used? What counts as evidence (personal testimony, facts, etc.)?

The content included is usually things that happen in life, like going through something bad, making mistakes and even positive things like tomorrow is a new day, God is looking out for you and such. Examples are like breakups, bad days, metaphors, analogies. The types of quotes I am analyzing don’t include common sayings and quotes by famous people. It is mostly just regular inspirational quotes by random people that is part of the content. This content doesn’t require evidence really. [...]