Feb 202019
| Subjects | Points of Significance |
| Esoteric, vague, and confusing commercials. | Creates the illusion of depth and meaning. |
| Associated with celebrities, cars, watches, etc. | Cements fragrances as luxury products by association. |
| Foreign and exotic presentation. Artsy cinematography. | Generates a feeling of class and sophistication. |
| Focus on selling a personal identity via fragrance. | Increases brand loyalty. Status quo of requiring identifier. |
Possible Topic: Every aspect of fragrance ads works to maintain fragrances’ culture of luxury, despite more apparent objectives in the ads and interesting contradictions (absolution of wealth as a theme, stinky imagery despite it being a perfume commercial, low cost of production per bottle, etc.)