Feb 202019
I really, really don’t know how to organize this properly, so I’m just going to wing it.
Broad Subject: Birthday gifts
Narrow Subject: Birthday cards for young children
Smaller subjects:
- Corporate mascots appeal to an adult’s understanding of what the child would watch while also furthering the growth of mass brand appeal.
- Catchy rhyme schemes or puns give the reader a sense of something “heartwarming” shown through the card’s patronizing dialogue.
- Delicate color palettes reminds buyers of the receiver’s innocence and youth.
- Bright color palettes can be nostalgic for members of earlier generations (80’s and 90’s), reminding them of the things they got when they were children.
- Animal imagery is a basic reminder of something being cute, youthful and innocent while also keeping from the more blatant corporate branding.
Therefore…
Cards meant for an age 1-5 audience are not children; they are instead for adults who think that is what children would want to hear or read.
Ergo…
In what way are children’s birthday cards, specifically ones meant for children who cannot read, a product more so for adults than children?