Subject: Flawless celebrities are paid to promote the product as something they have used themselves (celebrity testimonials).
Point of Significance: The celebrities most likely have never used the product, already have flawless skin and/or are wearing makeup in the commercial. May influence young people to believe their skin will look better if they use this product endorsed by Justin Bieber or Kendall Jenner.
Subject: Before and after photos shown in the commercial/ad of so-called success stories of consumers. May influence young people to assume if they use this product they will have their own skin success story.
Point of Significance: Photos that are shown could be photoshopped and consumers in a commercial/ad could be actors/models.
Subject: Sometimes cruel language is used in order to target those insecure about their skin. Example: “You are beautiful…unless you have acne,” or “Got Acne? Just ask your boyfriend what to do. Oh, that’s right, you don’t have a boyfriend.” May influence young people to feel worse about their skin. And they may believe the only way they will feel better about their looks is by buying and using products.
Point of Significance: Encourages the idea of the societal belief of beauty being “flawless.” Motivates the idea of taking care of the skin to be considered “attractive” rather than to keep the biggest organ of your body healthy.
Main Subject/POS: Celebrity endorsed/consumer testimonials/cruel language involved in acne commercials/ads deceive and influence insecure teenagers and/or young adults to buy their products.
Question or Prompt: How do acne commercials/ads deceive teenagers or young adults into buying their product?