Feb 192019
A.)
- Subject: Advertisement for “magic” weight loss pill
- POS: Makes people believe this pill will really make them lose a bunch of weight; false claims; over promises, under delivers
- Subject: Over dramatic and over exciting video titles (“Click to see a man hug a wild lion!”)… the man never hugs a wild lion.
- POS: Over excites viewers; again over promises, and under delivers
- Subject: Fear induced click bait… “Is your partner cheating on you? Take this short quiz to find out.”
- POS: Makes people click on these dumb links to take a quiz that has no real significance on if or if not your partner would be cheating on you; also over promises and under delivers by making the reader think this “quiz” will tell them if their partner is faithful, when it really just generates a yes or no random response.
B.) Overarching subject/POS:
- False claims and over exciting language over promises and under delivers to the reader
C.) Question/Prompt:
- What tactics or strategies do online advertisers for ads and/or videos, use to instill false hope in viewers?