In many online videos, online advertisements, and commercials, the term clickbait is something that draws the consumer (reader) in and grabs their attention, getting them to click on or view the product. Clickbait over-promises and under-delivers to the consumer in that the clickbait itself is usually over dramatized. Clickbait is different from any other normal advertisement title in the way that it provides and excessively dramatic or interesting title in order to gain more views/clicks. Normal titles for ads or videos are truthful and do not over-promise, but in turn gets them less views. Normally, a consumer would see an advertisement, video, commercial, whatever it may be and if it interests them they will view it or click on it. However, with clickbait, the consumer is like a fish in the water falling for bait. The consumer thinks the “bait” looks promising and looks at the ad or video, just be disappointed in the end.
Feb 132019