In advertising, fragrance ads are mass-marketed commercials and print ads that sell products such as perfumes and colognes. These ads are different from most others due to their eccentric and widely-recognizable tropes, such as an overtly esoteric and artistic presentation, highly-aestheticized cinematography, vague plot and imagery, and persistent attempts at subliminal messaging. The ads work by targeting a specific demographic of the population and selling a desirable fantasy or lifestyle that is supposed to resonate with the potential customer’s identity. For example, J’Adore by Dior is a fragrance ad that uses elements such as actress Charlize Theron, streaks of gold, and shots of high decor to present an appealing fantasy of luxury and class.
Feb 122019