This article discusses how social media has influenced the way that women see themselves. Dove conducted a study and discovered that 78% of women feel that social media portrays an unrealistic standard of beauty. This included women that were tweeting negative things about themselves and the standards that are created from various platforms. However,the article states that there is a lot of good that has come out of social media. Because there are so many users and bloggers, there is a lot of room for diversity. This means that more people are represented throughout the many platforms. Bloggers share their beauty and body image stories and struggles that they have faced to help people facing similar issues over come them. Through hashtags, it is very easy to find celebrations of different body types, ethnicities and ages. These women are changing what our idea of beauty is. And by doing so on a platform that is rapidly changing and being updated, our beauty standards can more rapidly evolve.
The article features five bloggers that are breaking the beauty norm by being themselves. They are making beauty more personalized so that all women can feel beautiful. This is something that cosmetic brands should be more in tune with because it would allow them to expand their brand. This is a win win for consumer and manufacturer because the consumer has more access to products that would best suit them and brands would make more money. I really don’t understand why brands have more light shades than they do deep ones. Do they think that people with darker complexions don’t want/ don’t wear makeup? Because they do and they’re always frustrated that they can’t find a suitable color to match their skin tone.