- My Chosen Artifact is…
The photo editing software known as Photoshop.
2. How do you classify your artifact? In what groups can you place your artifact? What connections can you make to other artifacts in the group?
I would classify my artifact as part of technology, media, photography, marketing, business and the beauty/fashion industry
Connections:
1. Other Photographic apps like Snapchat and Instagram (you can edit in these apps)
2. Make-up (covers imperfections)
3.Spanx (molds body into different size)
4.Filters (enhance photographs, not real)
3. Identify points of similarity between your artifact and others. Then identify points of difference with other artifacts. How is it similar? How is it different?
1. Other photographic apps like Instagram and Snapchat. Both of these apps are used to take photographs and save them on a profile. When a picture is taken the user has the option to edit the photograph to enhance its features like photoshop does. Instagram does not only allow you to add filters to the photograph but you can switch up/down the brightness, contrast, sharpness, fade, highlights, shadows, tilt shift. It is not as complex as Photoshop but you can do a lot of editing unlike Snapchat. Instagram is free unlike Photoshop which makes its community much bigger.
2. Make-up. Make up is also used by people to mask certain imperfections that they might have or may not be happy with. People argue that using make-up is like wearing everyday photoshop. Most of the time you can tell when someone is wearing make-up. Photoshop editors have become so good at there job that most of the time we cant tell if a photograph has been manipulated. With both make-up and Photoshop the user can chose to apply very minimal or pack it on.
3. Spanx. People wear Spanx to help mold their body. In the fashion industry Photoshop is used to mold the models body into certain sizes. There have been mishaps while altering a models body through Photoshop. Sometimes an arm is longer or knees have been cutoff and the body proportions are way off.
4. Filters. People use filters everyday when taking selfies or other types of photographs. These filters are used to enhance the photograph by changing the color and even face proportion. Snapchat has a filter that when applied makes your eyes bigger and your face slimmer. It is not an easy filter to distinguish between real and unreal just like photoshop.
4. What metaphors or analogies suit your artifact? (Explain if needed)
The most common one is that Photoshop is art. People can create the most imaginative and crazy photographies using Photoshop.
Photoshop is a form of plastic surgery.
5. How is your artifact characterized? (How do people/media/groups characterize it?)
Photoshop can be used by anyone who knows how to manipulate a computer. Most people characterize Photoshop as a villain distorting our perception of reality. Other can characterize it as an enhancement software. Photoshop helps us enhance something perfect but it can make it even better.
6. What cultural narratives govern your artifact?
That all photographs that have been manipulate by Photoshop are not real or contain a real perception of reality. This not always true Photoshop is not only used to alter body size or create flawless skin it can be used to enhance lighting. Before photoshop photographers use to have to waste a lot of energy to create an atmosphere filled with light and before that they use to have to let mother nature create it.
7. What assumptions, stereotypes, habits, social practices, and institutions frame your artifact?
Photoshop is widely known to be used in the beauty industry and media. It is stereotyped as creating a distorting reality of what is normal in beauty and body size. We are living in a time where Photoshop is being used in excessive amounts.
8. What doctrines or practices affect your artifact? (Or, what doctrines or practices you’re your artifact affect?) Political parties and platforms? Religious? Ideological? Which ones? Are there cultural “rules” and practices? Which?
Photographs are everywhere and are a part of everything. In politics people can manipulate their ad campaigns to only show a positive aspect leaving out the negative one. This idea is true for both religious and ideology. Any little manipulation can change the entire meaning of a photograph.
9. How does your artifact affect culture? How does culture affect your artifact?
Photoshop has affected my personal culture because I have not lived in a world without Photoshop. Photoshop was invented 25 years ago and I am 22. Is it possible that in my culture there is no virgin photograph. One without any manipulation or alteration. Today photographs have a big impact on how people view themselves and the world. Are people disappointed when they travel to Paris and realize they prefer the Paris they saw in the brochure. When people go to a restaurant are they disappointed when their food does not display the same delicious goodness they saw in the menu. Our culture also affects Photoshop because we are obsessed with being flawless. The number of cosmetic procedures is at in all time high. The beauty industry makes billions of dollars every year. Photoshop only exist because people keep using it so what does that say about our culture.