For this submission I will discuss some of the reading I have done that Place of Hope has printed as well as some of the ideas and advice that some writers of non-profit organizations have provided. Robert Tinajero, of Nonprofit Enterprise Center news letter, writes, “It is crucial for non-profits to not only have people with good hearts but people with the ability to translate important ideals into effective presentations of those ideals, whether written or spoken, and to create effective verbal, written, and visual argumentations.”(Tinajero 1) I think this is an interesting point because when I see media marketing for non-profit organizations I often see pictures of sad faces, or material benefits that a donator can win, like a T-shirt, and there is something lost in-translation that makes me not trust the ad. Here, Tinajero says that it is the ideal that must be focused on. A real vision and plan that people can look to as a goal or end result. To show, if not to manipulate, the person not believing this in not an ongoing problem if not for the greater good of helping those truly in need. Tinajero goes on to discuss the importance of discourse in non-profit writing. Writers for non-profits realize that written communication can be interpreted in different ways, so it is important that the message they are blasting out will reach the reader with the appropriate message that the writer intended, which is mush harder said than done. There are morals and values here, though. This is a charity for the betterment of mankind, so it is important to use persuasion, or rhetoric, in an ethical fashion. The rhetorical terms kairos and ethos are also used in this article to display more detail to the art of persuasive writing for nonprofit organizations. In reading a newsletter that Place of Hope created for their 15 year anniversary in 2014 I observed some of these techniques that Tinajero touches on. The age, race, ethnicity, nationality, and other factors of the child’s personal life are included to create this idea of kairos. Creating a more detailed profile for each child enables the reader to get a better understanding and idea for why contributing, and contributing NOW, is so important. Place of Hope uses e-mail, flyers, meetings that require written speeches, signed letters, and so much more that are dedicated to creating critical and effective discourse for their cause. Through researching different literature and written communication that Place of Hope is continuously creating, I hope to come to a better understanding about how non-profit writing works, so that I can contribute to The Place of Hope cause to the best of my ability.
Sep 252016