The company presents the world with a negative image of women: women are over-sexualized in VS ads, the ads discriminate against all shapes and sizes of women, and they give women an unrealistic standard to hold themselves.Victoria’s Secret advertisement a couple of years ago,“Bright Young Things“ for their PINK line of underwear caused a stir among parents. It’s not that thongs meant for young women emblazoned with phrases like “Call Me” and “Feeling Lucky?” are entirely shocking coming from Victoria’s Secret, but more that they insisted on comparing our young daughters to objects and things in order to sell them this lingerie. there is a also another line called sexy little things. So if Idon’t wear the underwear I am not sexy? What defines bright and sexy? The same thing happens in the Victoria’s Secret stores; models with pouty lips and sultry eyes are blown up on posters. The Victoria’s Secret models hold a very un-realistic view of a woman’s body. They are so skinny and have big breast implants. They wear these low v cut bras that make their boobs ginormous. I also remember when Victoria’s Secret used to have those mannequins throughout the store. They were very sexualized. they had long hair, put lips, full on make-up. Victoria’s Secret also gives a message to consumers that power comes from flaunting our bodies. It relies on us believing that we are beautiful and “sexy” if we wear their bras and underwear. The different colors, designs are supposed to spice up our sex lives. It’s targeting the male audience. We have to put on their perfume and lotion to smell good for a man. We have to wear lingerie to attract him and spice up our sex life. We are merely made to be sexual objects and also used for men’s pleasure. Victoria’s Secret is sort oa guide to what we must do and wear to get a man to like us. Also the models are called Angels. This is highly ironic because they do not dress like innocent women or have a humble marketing/fashion show. They wear the teeny underwear and $100M diamond bra.
I don’t need a store to tell me I’m not sexy enough or not doing enough to get a man. These bras and underwear are merely suggestions. I do not have to follow their criteria or standards of beauty. Also their bras are $50+.That is not sexy.