The video, How to Become Gluten Intolerant sheds light on a serious issue that permeates hipster culture. It demonstrates how far hipsters will go to stay up to date with fashion trends. We possibly have a subculture of people who think that appropriating an actual disease (Celiac Disease) is fashionable. I personally believe that there is something wrong with this.
The creator of the video shows the viewer what “Gluten-Intolerant” individuals do in order to prove they have the disease. The creator demonstrates that these people even go out of their to shove it in people’s faces, by asking for food and then sending it back for having gluten in it. He also comments on the overwhelming amount of gluten-free dieting books that have come out to support the science behind it. Hipster trends like vegetarianism and veganism usually come out with books proving how much healthier they are for you or how eating meat is bad for you. JP also talks about how these Hipsters will blame other diseases and illnesses like depression and obesity on gluten. This video perfectly exemplifies the dogmatic behaviors employed by Hipster culture. They will sometimes believe that their way of life is ‘holier-than-thou’ and guilt you into living like them. Its strange how exclusive Hipsters are, yet they shame people into becoming like them.
It also seems like JP demonstrates another aspect of Hipster culture, when he tells Hipsters to feign other intolerance. He explains that if someone makes accommodations for them, then they should happen to mention another intolerance like lactose-intolerance. The point of this seems to be that Hipsters display a preference for being different. This purposeful outcast behavior can make hipster go to extremes just to prove their individuality. “This puts you back in the drivers seat.” Somehow being different, special or odd makes them feel more empowered over other individuals.
JP also explains to the viewer that hipsters may actually have no knowledge of nutritional facts or how to eat without dying. He tells the viewer that this doesn’t actually matter. “Preach with conviction that anything that has no glutten in it is healthy.” JP essentially tells the viewer to preach how gluten-free stuff is unhealthy for you until others believe you.
JP intends all of this as a joke to the viewer, making fun of gluten-free hipsters, but stores everywhere are selling gluten-free products. Friends of yours may even buy them, thinking that these products are healthier for you. This misinformation created by this sub-group is misleading the public on what is deemed healthy and unhealthy.