Ideas or a rant? IDK?

I have family member who take part of beauty competions and own beauty pageants. When ever I have time I help out but I can’t help but feel utterly confused and guilty. Part of me is like well this is totally wrong because these girls are being judged on looks but not only that on specific looks! Are they tall enough, thin enough, does their hair accentuate their facial features or is their walk that of a beauty queen. On the other hand I hear girls say that they do this to help other girls be confident in their own skin and just own it. But how true is that and where does it end in the beauty world???? Will beauty out of the social norm ever really be accepted. The fashion and beauty world have both recently expanded their brands to fit a more variety of peoples body shape, skin color, race, and gender. In the back of my mind i always think about if these brands do all of this to please society. Part of me thinks thats true because I’ve seen both clothes in the regular section and the plus size section and let me tell you most of the clothes in the plus size section were not cute! Why would brands do this! I feel like people who are already being outcassed to a whole other section of the store will only be made to feel worse when they see the clothing that the brand went out of their way to create for their body size. I don’t understand why clothing stores do this. When you walk  into stores like forever 21 you have sections that pertain to different styles. You have the edgy style section, work style, casual style and workout clothing section just to name few. Then with a BIG sign you see the plus size section! Why can’t the all the clothes sizes be together. I don’t get it! The beauty industry does this type of discrimination as well. Certain brands only carry a number of darker foundation colors or the colors they make for eyeliners and lipsticks are only made to accentuate people of a lighter skin tone. I was once in a make up store and heard an employee tell the darker skin tone girl that the brand of foundation make up she wanted did not have darker skintones. To me make up is art and that means every one should be able to enjoy it if they want to.