{"id":8887,"date":"2021-05-15T11:08:58","date_gmt":"2021-05-15T15:08:58","guid":{"rendered":"https:\/\/techrhet.com\/3213\/?page_id=8887"},"modified":"2024-06-06T16:47:52","modified_gmt":"2024-06-06T20:47:52","slug":"pagos-plans-analyses","status":"publish","type":"page","link":"#","title":{"rendered":"PAGOS Plans (&amp; Analyses)"},"content":{"rendered":"<div class=\"page-toc\">\n<div class=\"page-toc-title\">Contents &amp; Navigation<\/div>\n<div class=\"item\"><a href=\"#overview\">overview<\/a><\/div>\n<div class=\"item\"><a href=\"#purpose\"><span class=\"first\">p<\/span>urpose<\/a><\/div>\n<div class=\"item\"><a href=\"#audience\"><span class=\"first\">a<\/span>udience<\/a><\/div>\n<div class=\"item2\"><a href=\"#types-of-audience\">types of audience<\/a><\/div>\n<div class=\"item2\"><a href=\"#demographic-information\">demographic information<\/a><\/div>\n<div class=\"item\"><a href=\"#genre\"><span class=\"first\">g<\/span>enre<\/a><\/div>\n<div class=\"item\"><a href=\"#organization\"><span class=\"first\">o<\/span>rganization<\/a><\/div>\n<div class=\"item\"><a href=\"#style\"><span class=\"first\">s<\/span>tyle<\/a><\/div>\n<div class=\"item\"><a href=\"#extended-prompts\">extended pagos prompts<\/a><\/div>\n<div style=\"height: 10px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 245px; margin-top: 35px;\">\n<div style=\"background: linear-gradient(to bottom, rgba(245,245,245,1) 0%,rgba(245,245,245,1) 75%,rgba(250,250,250,1) 100%); text-align: center; padding: 3px 3px 10px; font-size: 95%; font-weight: 300;\">related:\u2002<a href=\"https:\/\/techrhet.com\/3213\/notes\/example-pagos-plan-for-syllabus\/\" target=\"_blank\" rel=\"noopener\">Example: PAGOS Plan for ENC 3213 Syllabus<\/a><span style=\"color: #bdbdbd; font-size: 80%;\">\u2002\u25cf\u2002<\/span><a href=\"https:\/\/techrhet.com\/3213\/notes\/best-buy-gift-card-pricing-error\/\" target=\"_blank\" rel=\"noopener\">Example: PAGOS Plan for Best Buy\u2019s Gift Card Pricing Error<\/a><\/div>\n<\/div>\n<div style=\"margin-left: 280px;\">\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"overview\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 50%; opacity: 0;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3 style=\"margin-top: 0;\">Overview<\/h3>\n<p>When you think about what you want to have happen as a result of your communication, you consider <strong>purpose<\/strong>. When you think about your audience, what they value, how they might react, what they&#8217;re interested in, their position and responsibilities, their frame of reference, etc., you consider your <strong>audience<\/strong>. When you think about the medium through which you will communicate\u2014in person? on the phone? by email? etc.\u2014you consider <strong>genre<\/strong>. When you think about how to begin, how to order the details, and what note to close on, you consider <strong>organization<\/strong>. When you think about your tone, diction, visual elements, and level of formality, you consider <strong>style<\/strong>.<\/p>\n<p>When you think about those things, you\u2019re thinking rhetorically\u2013you\u2019re thinking about all of the elements of the situation and making choices about what and how to communicate in order to achieve your purpose.<\/p>\n<\/div>\n<div style=\"width: 55%; float: right; margin: 15px;\"><img decoding=\"async\" loading=\"lazy\" class=\"img-shad\" src=\"https:\/\/i0.wp.com\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2017\/08\/PAGOS-short-version.png\" alt=\"\" width=\"1196\" height=\"auto\" \/><\/div>\n<p>Throughout the term, we will use these five elements\u2013purpose, audience, genre, organization, and style\u2013in two ways:<\/p>\n<ol>\n<li style=\"padding-bottom: 15px;\">as a frame for analyzing existing sample documents to determine whether they would be successful or unsuccessful in achieving their purpose and in thinking of ways to improve them, and<\/li>\n<li>as a strategy for planning our own professional communication in the hopes of achieving our purpose.<\/li>\n<\/ol>\n<p>In this detailed explanation and list of considerations, I\u2019ll use second person (you) instead of third person (the writer).<\/p>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"purpose\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<div class=\"clear\"><\/div>\n<div style=\"width: 46%; float: right; font-size: 93%; margin-left: 10px;\">\n<div style=\"font-weight: 300; font-size: 110%; background-color: #f0fbfd; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 55px 10px 30px; line-height: 1.4em; padding: 10px 20px;\">\n<div style=\"text-align: center; font-size: 114%;\">The <span style=\"color: #333; font-weight: 400;\">purpose<\/span> of most professional writing<br \/>\nsituations <span style=\"color: #333; font-weight: 400;\">is not<\/span> &#8220;to write a [thing].&#8221;<\/div>\n<div style=\"margin-top: 7px; text-align: center;\">The <span style=\"color: #333; font-weight: 400;\">purpose<\/span> of professional writing situations <span style=\"color: #333; font-weight: 400;\">is to do something<\/span>\u2014to get information, to sell a product, to encourage further contact, to build goodwill, to get a refund, to demonstrate credibility&#8230;<\/div>\n<div style=\"margin-top: 7px; text-align: center; font-size: 108%;\"><span style=\"color: #333; font-weight: 400;\">The purpose of professional writing is to get something done.<\/span><\/div>\n<\/div>\n<div style=\"font-weight: 300; font-size: 110%; background-color: #f6f3fb; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 10px; line-height: 1.4em; padding: 10px 20px;\">\n<div style=\"text-align: center; font-size: 106%;\">Is the <span style=\"color: #333; font-weight: 400;\">purpose<\/span> to <span style=\"color: #333; font-weight: 400;\">inform?<\/span> Maybe. In PAGOS plans, <span style=\"color: #333; font-weight: 400;\">purpose<\/span> asks<\/div>\n<div style=\"margin-top: 12px; text-align: center; font-size: 130%; color: #333; font-weight: 400; letter-spacing: 0.07em; text-shadow: 1px 1px 1px #9575CD;\">WHAT DO YOU WANT TO HAPPEN<\/div>\n<div style=\"margin-top: 3px; text-align: center; font-size: 124%; color: #333; font-weight: 400;\">as a result of this communication situation?<\/div>\n<div style=\"margin-top: 12px; text-align: center; font-size: 106%;\">Do you want your audience to simply <span style=\"font-weight: 400; color: #333;\">be informed<\/span>?<\/div>\n<div style=\"margin-top: 3px; text-align: center; font-size: 124%; font-weight: 400; color: #333;\">Or do you want your audience to <span style=\"letter-spacing: 0.07em; text-shadow: 1px 1px 1px #9575CD; font-weight: 500;\">do something<\/span>?<\/div>\n<div style=\"margin-top: 12px; text-align: center; font-size: 98%;\">(think something? keep something in mind? change their behavior? change their attitude? understand? agree with your position? etc.)<\/div>\n<div style=\"margin-top: 12px; text-align: center; font-size: 98%;\">Sometimes the purpose is simply to inform, but usually, there&#8217;s more.<\/div>\n<div style=\"margin-top: 2px; text-align: center; font-size: 108%;\"><span style=\"color: #333; font-weight: 400;\">The purpose of pro writing is (usually) to get something done.<\/span><\/div>\n<\/div>\n<table class=\"t02\" style=\"border-collapse: separate; width: 100%; margin: 0 0 20px;\" cellspacing=\"12\">\n<thead>\n<tr>\n<th style=\"width: 40%; padding: 0; border-bottom: none;\">\n<div style=\"text-align: center; font-size: 150%; color: #b71c1c; opacity: 0.65;\">\u2717<\/div>\n<\/th>\n<th style=\"width: 60%; padding: 0; border-bottom: none;\">\n<div style=\"text-align: center; font-size: 130%; color: #2e7d32; opacity: 0.65;\">\u2714<\/div>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 40%; background-color: #fff5f7;\">to write a thing<\/td>\n<td style=\"width: 60%; background-color: #f4faf4;\">to do a thing<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 40%; background-color: #fff5f7;\">to write an instruction set<\/td>\n<td style=\"width: 60%; background-color: #f4faf4;\">to instruct a user in how to use a product<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 40%; background-color: #fff5f7;\">to write a description<\/td>\n<td style=\"width: 60%; background-color: #f4faf4;\">to describe a design to a potential investor<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 40%; background-color: #fff5f7;\">to write a report<\/td>\n<td style=\"width: 60%; background-color: #f4faf4;\">to inform a client about progress on a project<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 style=\"margin-bottom: 0;\"><span class=\"accentshadowh3\">P<\/span>URPOSE<\/h3>\n<div class=\"dropdef\">purpose is what the writer wants to have happen as a result of the situation<\/div>\n<ul class=\"exspace\">\n<li>Why are you writing?<\/li>\n<li>What do you want to accomplish?<\/li>\n<li><span style=\"background-color: #fff9c4;\"><strong>\u2605 What do you want to have happen as a direct result of this communication? \u2605<\/strong><\/span><\/li>\n<li>What is your overall goal?<\/li>\n<li>What information do you need to include to accomplish your purpose?<\/li>\n<\/ul>\n<p>Except in rare cases*, the <em>purpose<\/em> is almost never \u201cto write an email,\u201d or \u201cto write a letter.\u201d The purpose is to do something\u2013to make a sale, to encourage further contact, to build goodwill, to get a refund, to demonstrate credibility, etc. Remember our discussion of rhetoric? Rhetoric is active and purposeful\u2013it gets things done.<\/p>\n<p>Think about it this way. Your supervisor will never come to you and say, \u201cJane, please write an email today,\u201d just for the heck of it. Rather, perhaps your supervisor wants you to check in with a client to make sure they\u2019re satisfied with your product (and perhaps, you write an email as a means for doing that). Your supervisor will never come to you and say \u201cor \u201dJim, create a report.&#8221; Rather, your boss wants to choose a new widget supplier based on quality and price (and you may write a recommendation report that compares potential suppliers and recommends one based on those criteria). The purpose of professional writing isn\u2019t <em>to write a thing<\/em>\u2026 it\u2019s <em>to get something done<\/em>.<\/p>\n<p>Often, professional communications have an immediate purpose and a larger purpose or goal.<\/p>\n<p>For example, say you receive an advertisement for \u201chome improvement services\u201d in the mail. The company responsible for the advertisement doesn\u2019t expect you to receive the mailer, call them up, and put in an order for a bathroom remodel and hurricane shutters. Selling goods and services might be their <strong>larger<\/strong> purpose, but their <strong>immediate<\/strong> purpose is to get you to visit their website, or to call for an in-home consultation, or to consider the current state of your bathroom, or to think about the upcoming hurricane season.<\/p>\n<p style=\"margin-bottom: 0;\">So, when you consider your purpose in a communication situation, be sure to consider both the immediate purpose (what you want to have happen as a direct and immediate result of your document) and the overall purpose (the larger goal or end result).<\/p>\n<table class=\"t02\" style=\"border-collapse: separate; width: 100%; margin: 0 0 20px;\" cellspacing=\"12\">\n<thead>\n<tr>\n<th style=\"width: 50%; padding: 0; border-bottom: none;\">\n<div style=\"text-align: center; font-size: 150%; color: #b71c1c; opacity: 0.65;\">\u2717<\/div>\n<\/th>\n<th style=\"width: 50%; padding: 0; border-bottom: none;\">\n<div style=\"text-align: center; font-size: 130%; color: #2e7d32; opacity: 0.65;\">\u2714<\/div>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 50%; background-color: #fff5f7;\">to inform the audience about a project deadline<\/td>\n<td style=\"width: 50%; background-color: #f4faf4;\">to get audience to submit their projects by the deadline<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; background-color: #fff5f7;\">to remind employees to use the online system when requesting time off<\/td>\n<td style=\"width: 50%; background-color: #f4faf4;\">for employees to use the online system to request time off<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; background-color: #fff5f7;\">to provide information about the company dress code<\/td>\n<td style=\"width: 50%; background-color: #f4faf4;\">for employees to dress according to the company dress code<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; background-color: #fff5f7;\">to tell students about the improtance of correct spelling and grammar<\/td>\n<td style=\"width: 50%; background-color: #f4faf4;\">to get students to proofread their work\/correct their spelling and grammar<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr class=\"divider3\" \/>\n<div class=\"pagefootnote\" style=\"font-weight: 300; font-size: 80%;\">* Rare cases when the purpose is <em>to write a thing<\/em> include a &#8220;memo to file&#8221; or &#8220;letter to file&#8221; where a writer writes a document for the sake of keeping a written record.<\/div>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"audience\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<div style=\"width: 45%; float: right;\">\n<div style=\"font-weight: 300; font-size: 102%; background-color: #f0f9f8; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 30px; line-height: 1.4em; padding: 7px 15px 7px 15px;\">\n<div style=\"margin-top: 12px; border-left: 2px solid #e0e0e0; line-height: 1.5em; padding: 2px 0 2px 10px; border-radius: 10px;\">AUDIENCE refers to your readers\/listeners\/viewers\/users. Audience Analysis is possibly the most critical part of understanding the rhetorical situation. [. . .] Is your audience internal (within your company) or external (such as clients, suppliers, customers, other stakeholders)? Are they lateral to you (at the same position or level), upstream from you (management), or downstream from you (employees, subordinates)? Who is the primary audience? Who are the secondary audiences? These questions, and others, help you to create an understanding of your audience that will help you craft a message that is designed to effectively communicate specifically to them.<\/div>\n<div class=\"pg-qte-cite\"><em>TWE<\/em> Chapter 1.3, page 18-19<\/div>\n<\/div>\n<div style=\"font-weight: 300; font-size: 102%; background-color: #f4faf4; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 30px; line-height: 1.4em; padding: 10px 20px;\">\n<div style=\"font-weight: 400; border-bottom: 1px solid #bdbdbd; font-size: 112%; text-align: center; padding-bottom: 5px; letter-spacing: 0.04em;\">More on Audience in Professional Writing<\/div>\n<div style=\"padding-top: 5px; padding-bottom: 1px;\"><a href=\"http:\/\/writingcommons.org\/index.php\/open-text\/genres\/professional-business-and-technical-writing\/audience-analysis-primary-secondary-and-hidden-audiences\">Primary, Secondary, and Hidden Audiences<\/a> from <em>Writing Commons<\/em><\/div>\n<div style=\"padding-top: 4px; padding-bottom: 1px;\"><a href=\"https:\/\/mcmassociates.io\/textbook\/aud.html\">Audience Analysis: Who Are These Guys?<\/a> from <em>Online Technical Writing<\/em><\/div>\n<div style=\"padding-top: 4px; padding-bottom: 1px;\"><a href=\"https:\/\/highered.mheducation.com\/sites\/dl\/free\/0070958262\/462504\/Module02.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Adapting Your Message to Audience<\/a> from <em>Business Communication<\/em><\/div>\n<div style=\"padding-top: 4px; padding-bottom: 1px;\"><a href=\"https:\/\/pressbooks.bccampus.ca\/technicalwriting\/chapter\/readercentred\/\" target=\"_blank\" rel=\"noopener noreferrer\">Key Concept: Reader-Centred Writing<\/a> from <em>Technical Writing Essentials: Introduction to Professional Communications in the Technical Fields<\/em><\/div>\n<div style=\"padding-top: 4px; padding-bottom: 1px;\"><a href=\"https:\/\/writingcommons.org\/section\/style\/writing-styles\/you-centered-business-style\/\" target=\"_blank\" rel=\"noopener noreferrer\">You-Centered Business Style <\/a>from <em>Writing Commons<\/em><\/div>\n<div style=\"padding-top: 4px; padding-bottom: 1px;\"><a href=\"https:\/\/www.thoughtco.com\/adopting-the-you-attitude-professional-writing-1691781\" target=\"_blank\" rel=\"noopener noreferrer\">Adopting the \u2018You Attitude\u2019 in Professional Writing<\/a> in <em>Thought &amp; Co.<\/em><\/div>\n<\/div>\n<\/div>\n<h3 style=\"margin-bottom: 0;\"><span class=\"accentshadowh3\">A<\/span>UDIENCE<\/h3>\n<div class=\"dropdef\">the audience is the person or group with the power to act; the audience can help the writer achieve their purpose (or not)<\/div>\n<ul class=\"exspace\" style=\"margin-bottom: 0.5em;\">\n<li>Who is the primary audience?<\/li>\n<li>What is the audience\u2019s background? (demographic, experiential, educational, etc.)<\/li>\n<li>What do they value? (in context, what do they value more\/most?) What are their values? What language do they use to describe those values?<\/li>\n<li>What do they <em>already<\/em> know? What do they <em>want<\/em> to know? What do they <em>need<\/em> to know?<\/li>\n<li>What are the benefits to them? What are the potential drawbacks? What are their potential objections?<\/li>\n<li>How are they likely to receive and\/or respond to your message?\n<ul class=\"exspace\">\n<li>Are they expecting your message?<\/li>\n<li>How will they react emotionally \u2013 will they be pleased? discouraged? angry? indifferent? annoyed?<\/li>\n<\/ul>\n<\/li>\n<li>In what context\/s might they read your message?\n<ul class=\"exspace\">\n<li>Will they read it in the morning? Evening? At work or home? With others? Will they read it on screen, in print, in person, or through another media\/medium?<\/li>\n<\/ul>\n<\/li>\n<li style=\"padding-bottom: 0;\">Who else might read\/hear your message? Are there any secondary audiences to consider? Besides the primary audience, is there an initial audience? A gatekeeper? Watchdogs? (read <a href=\"http:\/\/smallbusiness.chron.com\/list-explanation-five-kinds-audiences-business-communication-20944.html\">\u201cList &amp; Explanation of the Five Kinds of Audiences in Business Communication\u201d<\/a> by Chirantan Basu of Demand Media in <em>The Houston Chronicle<\/em>)<\/li>\n<\/ul>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"types-of-audience\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h4>Types of Audiences<\/h4>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%; padding: 0 10px 6px 20px; border-bottom: none;\">\n<h5 class=\"aud\" style=\"margin-top: 0;\">Primary Audience<\/h5>\n<ul class=\"square\">\n<li>Decides whether to accept your recommendation<\/li>\n<li>Acts on the basis of your message<\/li>\n<\/ul>\n<h5 class=\"aud\">Secondary Audience<\/h5>\n<ul class=\"square\">\n<li>Advise the primary audience whether to accept your recommendation<\/li>\n<li>Implement your recommendation<\/li>\n<li>Are affected by your recommendation<\/li>\n<li>May examine your message years after it was written for research or legal purposes<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 50%; padding: 0 10px 6px 20px; border-bottom: none;\">\n<h5 class=\"aud\" style=\"margin-top: 0;\">Initial Audience<\/h5>\n<ul class=\"square\">\n<li>First audience to see message<\/li>\n<li>May assign message<\/li>\n<\/ul>\n<h5 class=\"aud\">Gatekeeper<\/h5>\n<ul class=\"square\">\n<li>Has the power to stop the message rather than sending it on to other audiences<\/li>\n<\/ul>\n<h5 class=\"aud\">Watchdog Audiences<\/h5>\n<ul class=\"square\">\n<li>Have political, social, or economic power and may base future actions on their evaluations of your message<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"demographic-information\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h4>Demographic Information<\/h4>\n<div class=\"nob\">\n<table style=\"border-collapse: collapse; width: 100%; font-size: 96%;\">\n<tbody>\n<tr>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #d8a9e0; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px; max-width: 100%; max-height: 100%;\"><img decoding=\"async\" loading=\"lazy\" class=\"max aligncenter wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i1.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-age.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: 0.01em; font-weight: 300; text-shadow: 1px 1px 1px #CE93D8, 1px 1px 1px #ffcdd2; font-size: 115%; font-family: 'Roboto Slab'; line-height: 1.2em;\">age (or)<br \/>\nlife stage<\/div>\n<\/td>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #c2b1e2; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px;\"><img decoding=\"async\" loading=\"lazy\" class=\"max aligncenter wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i2.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-education.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: 0.03em; font-weight: 300; text-shadow: 1px 1px 1px #B39DDB, 1px 1px 1px #e1bee7; font-size: 115%; font-family: 'Roboto Slab';\">education<\/div>\n<\/td>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #b2b9e2; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i0.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-geography.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: 0.03em; font-weight: 300; text-shadow: 1px 1px 1px #9FA8DA, 1px 1px 1px #c5cae9; font-size: 115%; font-family: 'Roboto Slab';\">geography<\/div>\n<\/td>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #a6d4fa; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i0.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-gender.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: 0.03em; font-weight: 300; text-shadow: 1px 1px 1px #90CAF9, 1px 1px 1px #bbdefb; font-size: 115%; font-family: 'Roboto Slab';\">gender<\/div>\n<\/td>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #99e5ee; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i0.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-home.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: 0.03em; font-weight: 300; text-shadow: 1px 1px 1px #80DEEA, 1px 1px 1px #b2ebf2; font-size: 115%; font-family: 'Roboto Slab';\">household<\/div>\n<\/td>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #99d5d0; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i1.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-money.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: 0.03em; font-weight: 300; text-shadow: 1px 1px 1px #80CBC4, 1px 1px 1px #c8e6c9; font-size: 115%; font-family: 'Roboto Slab';\">income<\/div>\n<\/td>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #b7deb8; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i1.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-occupation.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: 0.03em; font-weight: 300; text-shadow: 1px 1px 1px #A5D6A7, 1px 1px 1px #fff9c4; font-size: 115%; font-family: 'Roboto Slab';\">occupation<\/div>\n<\/td>\n<td style=\"width: 12.5%;\" valign=\"top\">\n<div style=\"background-color: #d1e7b7; border-radius: 10px; box-shadow: 2px 2px 4px #aaaaaa; margin: auto; width: 100px; height: 100px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2846\" style=\"position: relative; top: 50%; transform: translateY(-50%);\" src=\"https:\/\/i2.wp.com\/techrhet.com\/wp-content\/uploads\/2018\/10\/ii2-family.png\" alt=\"\" width=\"90\" height=\"90\" data-recalc-dims=\"1\" \/><\/div>\n<div style=\"width: 100%; margin: 5px auto; text-align: center; letter-spacing: -0.01em; font-weight: 300; text-shadow: 1px 1px 1px #C5E1A5, 1px 1px 1px #ffe0b2; font-size: 115%; font-family: 'Roboto Slab'; line-height: 1.2em;\">relationship\/<br \/>\nfamily status<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"genre\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<div class=\"clear\"><\/div>\n<div style=\"width: 45%; float: right;\">\n<div style=\"font-weight: 300; font-size: 105%; background-color: #f0fbfd; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 30px; line-height: 1.4em; padding: 10px 20px;\">\n<div><span style=\"font-weight: 400;\">What is Genre?:<\/span> A <span style=\"font-weight: 400;\"><em>genre<\/em><\/span> is a type or category that has particular characteristics, elements, content, or formats. <em>Horror<\/em> is a genre of film. <em>Pop<\/em> is a genre of music. <em>Haiku<\/em> is a subgenre of poetry, and <em>poetry<\/em> is a genre of writing. In this class, we will use \u201cgenre\u201d loosely to mean a \u201ctype\u201d of writing\u2013such as email, letter, report, etc.\u2013that has particular characteristics common to most or all of the examples of that genre.<\/div>\n<div style=\"padding-top: 10px;\"><span style=\"font-weight: 400;\">What are genre conventions? <\/span> <span style=\"font-weight: 400;\"> Genre <em>conventions<\/em><\/span> are the common characteristics\u2014or &#8220;rules&#8221;\u2014that are typical among members of a particular genre. Horror films usually employ scary music and dim lighting\u2014so scary music and dim lighting are conventions of the horror genre of film.<\/div>\n<\/div>\n<div style=\"font-weight: 300; font-size: 105%; background-color: #f6f3fb; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 30px; line-height: 1.4em; padding: 10px 20px;\"><span style=\"font-weight: 400;\">Relationship Between Genre &amp; Organization:<\/span> Genres are familiar and recognizable. To some degree, the genre of the document shapes readers expectations of what sort of information is contained within. Genre also provides the audience some information about the document is organized and how to \u201cuse\u201d it. For example, audiences of formal reports know they can scan the executive summary for a quick overview of what\u2019s contained in the report, or they can read through each section more slowly. Audiences of textbooks know they don\u2019t have to read from the first page to the last\u2013they can often read sections out of order, browse the table of contents, or use the index to find what they\u2019re looking for. For these reasons, a document\u2019s genre often affects its organization.<\/div>\n<div style=\"font-weight: 300; font-size: 105%; background-color: #f4faf4; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 30px; line-height: 1.4em; padding: 10px 20px;\"><span style=\"font-weight: 400;\">Relationship Between Organization &amp; General Purpose:<\/span> In the same way that genre affects organization, a document\u2019s general purpose also affects organization. There are different \u201cbest practices\u201d and techniques for organizing information depending on whether the general purpose is positive\/neutral\/informative, negative, or persuasive. We will cover general purposes in more detail later.<\/div>\n<\/div>\n<h3><span class=\"accentshadowh3\">G<\/span>ENRE<\/h3>\n<ul class=\"exspace\" style=\"margin-bottom: 0.5em;\">\n<li>What genres might be appropriate in this situation?\n<ul class=\"exspace\">\n<li>If there is more than one appropriate genre, what are the benefits and drawbacks of each?<\/li>\n<\/ul>\n<\/li>\n<li>Which genre is best* (or which do you choose)? Why?\n<ul class=\"exspace\" style=\"margin-bottom: 0.5em;\">\n<li>the &#8220;best&#8221; genre is the one that is best for the audience\/reader and suits the purpose of the communication situation; the genre that is best is most appropriate for the audience \/ will be most appreciated by the audience.<\/li>\n<li>&#8220;best&#8221; is not what&#8217;s best for the writer or the company the writer is with; for example, email may be easiest for you (the writer), but is it easiest for the reader? most appropriate for the reader\/purpose? etc.<\/li>\n<\/ul>\n<\/li>\n<li>What are the conventions (or the &#8220;rules&#8221;) of the genre(s)?<\/li>\n<\/ul>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"organization\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3><span class=\"accentshadowh3\">O<\/span>RGANIZATION<\/h3>\n<ul class=\"exspace\" style=\"margin-bottom: 0.5em;\">\n<li>How should you organize?<\/li>\n<li>Will you start positive or end positive?<\/li>\n<li>What will come first? Where will you put the details? How will you close?<\/li>\n<li>Will you address your purpose first? Or provide an explanation, rationale, or persuasive details first?<\/li>\n<li>Will you buffer bad news? Or provide it right away?<\/li>\n<li>Does the genre influence organization? How?<\/li>\n<\/ul>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"style\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3><span class=\"accentshadowh3\">S<\/span>TYLE<\/h3>\n<ul class=\"exspace\" style=\"margin-bottom: 0.5em;\">\n<li>Will your writing style be formal? cordial, sympathetic, informative, concise? Will you write in first person or third? Active or passive (or impersonal)?<\/li>\n<li>How will you refer to your audience? How will you refer to yourself\/the writer?<\/li>\n<li>Will you use lists, headings, paragraphs, bullets, or graphic highlighting such as bold or italic fonts?<\/li>\n<li>Will you use visual aids? Will you use non-textual elements such as boxes or organizational lines? Will you use clip art or color? Will you use a graphic organizer?<\/li>\n<\/ul>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"extended-prompts\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3>PAGOS Prompts [Extended]<\/h3>\n<div class=\"accentshadowh3\">Purpose<\/div>\n<div style=\"float: right; width: 400px;\">\n<p><a href=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2024\/05\/ENC3213-PAGOS-prompts.docx\"><img decoding=\"async\" loading=\"lazy\" class=\"rad alignleft wp-image-7573\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2021\/02\/pagos-prompts-reformat-image.png\" alt=\"\" width=\"400\" height=\"450\" srcset=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2021\/02\/pagos-prompts-reformat-image.png 1162w, https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2021\/02\/pagos-prompts-reformat-image-768x864.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<div style=\"text-align: center; font-family: 'Roboto Slab'; font-weight: 300;\"><a href=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2024\/05\/ENC3213-PAGOS-prompts.docx\">download prompts as .docx file<\/a><\/div>\n<\/div>\n<ul style=\"font-size: 110%;\">\n<li style=\"margin-bottom: 0.5em;\">What do you want to have happen as a result of this communication situation?<\/li>\n<li style=\"margin-bottom: 0.5em;\">What do you need to accomplish?<\/li>\n<li style=\"margin-bottom: 0.5em;\">What is your primary purpose?<\/li>\n<li style=\"margin-bottom: 0.5em;\">What is your long\/er term purpose?<\/li>\n<li>What information do you need to include in the message to accomplish your purpose?<\/li>\n<\/ul>\n<div class=\"accentshadow\">Audience (Extended)<\/div>\n<ul style=\"font-size: 110%;\">\n<li>Identification:\n<ul style=\"font-size: 90%; margin-top: 0; margin-left: 0.75em; margin-bottom: 0.75em;\">\n<li>who are they<\/li>\n<li>who is the primary audience?<\/li>\n<li>are there any secondary audiences?<\/li>\n<\/ul>\n<\/li>\n<li>Background:\n<ul style=\"font-size: 90%; margin-top: 0; margin-left: 0.75em; margin-bottom: 0.75em;\">\n<li>what is the audience&#8217;s background?<\/li>\n<li>what is their demographic background? experience? education? level of experience? familiarity?<\/li>\n<\/ul>\n<\/li>\n<li>Value\/s:\n<ul style=\"font-size: 90%; margin-top: 0; margin-left: 0.75em; margin-bottom: 0.75em;\">\n<li>what does the audience value?<\/li>\n<li>how might they describe their value\/s? (in what terms?)<\/li>\n<\/ul>\n<\/li>\n<li>Knowledge\/s:\n<ul style=\"font-size: 90%; margin-top: 0; margin-left: 0.75em; margin-bottom: 0.75em;\">\n<li>what does the audience <em>already<\/em> know?<\/li>\n<li>what does the audience <em>need<\/em> to know?<\/li>\n<li>what does the audience <em>want<\/em> to know?<\/li>\n<\/ul>\n<\/li>\n<li>Expectations:\n<ul style=\"font-size: 90%; margin-top: 0; margin-left: 0.75em; margin-bottom: 0.75em;\">\n<li>how will the audience receive the document? (how might they react?)<\/li>\n<li>what does the audience expect from the document?<\/li>\n<\/ul>\n<\/li>\n<li>Context:\n<ul style=\"font-size: 90%; margin-top: 0; margin-left: 0.75em; margin-bottom: 0.75em;\">\n<li>in what context might the audience read the document?<\/li>\n<li>what is the audience\u2019s physical environment? time of day? mental state? are they alone or with others?<\/li>\n<\/ul>\n<\/li>\n<li>Benefits &amp; Objections:\n<ul style=\"font-size: 90%; margin-top: 0; margin-left: 0.75em; margin-bottom: 0.75em;\">\n<li>what are the potential benefits to the audience?<\/li>\n<li>what are the audience\u2019s potential objections?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"accentshadow\">Genre<\/div>\n<ul style=\"font-size: 110%;\">\n<li style=\"margin-bottom: 0.5em;\">What genres might be appropriate?<\/li>\n<li style=\"margin-bottom: 0.5em;\">Which genre is best? Why?<\/li>\n<li>What are the conventions of the genre(s)?<\/li>\n<\/ul>\n<div style=\"width: 350px; float: right;\">\n<div style=\"font-weight: 300; font-size: 100%; background-color: #fffeef; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 30px; line-height: 1.4em; padding: 7px 15px 10px;\"><span style=\"font-weight: 400;\">Also, Why?:<\/span> Why are you organizing and\/or ordering information this way? why put X first? Why include Y last? etc.<\/div>\n<\/div>\n<div class=\"accentshadow\">Organization<\/div>\n<ul style=\"font-size: 110%;\">\n<li style=\"margin-bottom: 0.5em;\">How should the message be organized? (broad to narrow, narrow to broad, frontloading, parts of a whole, chronological\u2026)<\/li>\n<li style=\"margin-bottom: 0.5em;\">What information would you include in first paragraph? body? last paragraph? (For example, will you inform or make your request first and give details after? or provide a rationale first, then info, then supplementary info?<\/li>\n<\/ul>\n<div style=\"width: 350px; margin-top: 30px; float: right;\">\n<div style=\"font-weight: 300; font-size: 105%; background-color: #fff7ea; border-radius: 10px; box-shadow: 2px 2px 8px 0 rgba(0, 0, 0, 0.35); margin: 15px 10px 30px; line-height: 1.4em; padding: 7px 15px 10px;\"><span style=\"font-weight: 400;\">Also, Why?:<\/span> Why are you referring to the audience in the way you&#8217;ve chosen? Why is this best? Why are you referring to yourself\/the writer in the way you&#8217;ve chosen? Why is this best?<\/div>\n<\/div>\n<div class=\"accentshadow\">Style<\/div>\n<ul style=\"font-size: 110%;\">\n<li style=\"margin-bottom: 0.5em;\">Beyond \u201cprofessionally,\u201d in what style will you write? (Will you be cordial, sympathetic, informative, concise, terse, conversational\u2026 ?)<\/li>\n<li style=\"margin-bottom: 0.2em;\">How will you refer to your audience?<\/li>\n<li style=\"margin-left: 30px; margin-bottom: 0.2em; font-size: 90%;\">First person plural? e.g.: <em>we<\/em>, <em>us<\/em>, <em>our<\/em><\/li>\n<li style=\"margin-left: 30px; margin-bottom: 0.2em; font-size: 90%;\">Second singular\/plural? e.g.: <em>you<\/em><\/li>\n<li style=\"margin-left: 30px; margin-bottom: 0.5em; font-size: 90%;\">Third person singular\/plural? e.g.: <em>they\/them<\/em>, <em>employee\/s<\/em>, <em>member\/s<\/em>, etc.<\/li>\n<li style=\"margin-bottom: 0.5em;\">How will you refer to yourself\/the writer (if you are) in the message? (as <em>we<\/em>? as <em>I<\/em>? as <em>the company<\/em>? etc.)<\/li>\n<li style=\"margin-bottom: 0.5em;\">Will you use any lists? headings and\/or subheadings? bullets? bold font? etc.?<\/li>\n<li>Will you use any visual aids, non-textual elements, graphical elements, or other visual interest?<\/li>\n<\/ul>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<div style=\"margin-top: 800px; text-align: center; color: #9e9e9e;\">\u2014 END OF PAGE \u2014<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents &amp; Navigation overview purpose audience types of audience demographic information genre organization style extended pagos prompts related:\u2002Example: PAGOS Plan for ENC 3213 Syllabus\u2002\u25cf\u2002Example: PAGOS Plan for Best Buy\u2019s Gift Card Pricing Error \u2305 Overview When you think about what you want to have happen as a result of your communication, you consider purpose. When <a href='#' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-sidebars.php","meta":[],"_links":{"self":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages\/8887"}],"collection":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/comments?post=8887"}],"version-history":[{"count":14,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages\/8887\/revisions"}],"predecessor-version":[{"id":10235,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages\/8887\/revisions\/10235"}],"wp:attachment":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/media?parent=8887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}