{"id":10076,"date":"2024-09-20T07:33:01","date_gmt":"2024-09-20T11:33:01","guid":{"rendered":"https:\/\/techrhet.com\/3213\/?page_id=10076"},"modified":"2025-06-03T09:03:24","modified_gmt":"2025-06-03T13:03:24","slug":"bcp1","status":"publish","type":"page","link":"#","title":{"rendered":"<div style=\"font-size:55%; color: #bbbbbb; letter-spacing: 1px; line-height:1.4em; font-family: 'Roboto';\"> PROJECT OVERVIEW &#038; INFORMATION <\/div><span style=\"font-size:65%; color: #bbbbbb; letter-spacing: 1px;\">THE<\/span> Business Correspondence Project <span style=\"font-size:65%; color: #bbbbbb; letter-spacing: 1px;\">(BCP)<\/span>"},"content":{"rendered":"<div class=\"page-toc\">\n<div class=\"page-toc-title\">Contents &amp; Navigation<\/div>\n<div class=\"item\"><a href=\"#overview\">overview<\/a><\/div>\n<div class=\"item2\"><a href=\"#deadlines\">deadlines &amp; schedule<\/a><\/div>\n<div class=\"item2\"><a href=\"#characters\">characters<\/a><\/div>\n<div class=\"item2\"><a href=\"#scenarios\">scenarios<\/a><\/div>\n<div class=\"item\"><a href=\"#expectations\">expectations<\/a><\/div>\n<div class=\"item2\"><a href=\"#about-pagos\">about pagos<\/a><\/div>\n<div class=\"item\"><a href=\"#info-notes\">notes \/ info<\/a><\/div>\n<div class=\"item\"><a href=\"#submission\">submission<\/a><\/div>\n<div class=\"item\"><a href=\"#expanded-rubric\">evaluation rubric<\/a><\/div>\n<div class=\"item\"><a href=\"#grading-rubric\">grading rubric<\/a><\/div>\n<div class=\"page-toc-title\" style=\"padding-top: 20px;\">Related BCP Pages:<\/div>\n<div class=\"item\"><a href=\"https:\/\/techrhet.com\/3213\/bcp-faq\/\" target=\"_blank\" rel=\"noopener noreferrer\">frequently asked questions<\/a><\/div>\n<div class=\"item\" style=\"font-size: 100%; margin-bottom: 5px;\"><a href=\"https:\/\/techrhet.com\/3213\/bcp-class-feedback\/\">feedback &amp; revision notes<\/a><\/div>\n<div class=\"item3\"><a href=\"https:\/\/techrhet.com\/3213\/bcp-toc\/\">all bcp\u00a0\u00a0 \u3009<\/a><\/div>\n<\/div>\n<div style=\"margin-left: 255px;\">\n<div style=\"display: block; white-space: nowrap; padding-right: 40px; width: 96%; max-width: 900px; margin: 40px auto 0;\">\n<div class=\"img-card img-card-1\" style=\"width: 24%; max-width: 205px;\"><a href=\"https:\/\/techrhet.com\/3213\/michael-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-275\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/08\/office-character-card-michael.png\" alt=\"michael-card\" width=\"205\" height=\"315\" \/><\/a><\/div>\n<div class=\"img-card img-card-1\" style=\"width: 24%; max-width: 205px;\"><a href=\"https:\/\/techrhet.com\/3213\/dwight-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-278\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/08\/office-character-card-dwight.png\" alt=\"dwight-card\" width=\"205\" height=\"315\" \/><\/a><\/div>\n<div class=\"img-card img-card-1\" style=\"width: 24%; max-width: 205px;\"><a href=\"https:\/\/techrhet.com\/3213\/jim-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-276\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/09\/office-character-card-jim-4.png\" alt=\"jim-card\" width=\"205\" height=\"315\" \/><\/a><\/div>\n<div class=\"img-card img-card-1\" style=\"width: 24%; max-width: 205px;\"><a href=\"https:\/\/techrhet.com\/3213\/pam-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-277\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/08\/office-character-card-pam.png\" alt=\"pam-card\" width=\"205\" height=\"315\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<div style=\"font-size: 108%; line-height: 1.5em;\">\n<div style=\"display: block; text-align: right; margin: 1em 3em 0.5em;\"><span id=\"overview\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3>BCP Project Overview<\/h3>\n<p>Correspondence is the foundation of business communication. In careers across the disciplines, correspondence such as memos, emails, and letters make up the majority of documents professionals produce during their employment. In class and in course material, you will learn about contexts\/purposes for writing (positive\/neutral\/information, negative, and persuasive), short correspondence genres (memos, emails, and letters), and strategies for communicating effectively within them.<\/p>\n<p>The Business Correspondence Project (BCP) will ask each student to plan for and write correspondence in response to a positive\/neutral\/informational scenario and a negative scenario (time permitting, a persuasive scenario). \u00a0The particular scenarios each student will write to will be determined by their character. <a href=\"https:\/\/canvas.fau.edu\/courses\/176394\/pages\/bcp-character-assignments-and-scenarios\">Summer 2025 character assignments are available on Canvas<\/a>.<\/p>\n<div style=\"width: 480px; float: right; margin-left: 15px; margin-right: 10px; margin-top: -10px;\">\n<h4 style=\"text-align: center; text-transform: uppercase; letter-spacing: 0.2em; border-bottom: none; padding-top: 0; margin-top: 15px; margin-bottom: 0;\">BCP Scenarios<\/h4>\n<table class=\"bcp\" style=\"width: 480px; box-shadow: 2px 2px 8px #CFCFCF;\">\n<tbody>\n<tr>\n<td style=\"width: 120px; padding: 0px; text-align: center; vertical-align: bottom;\"><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; font-weight: 300; font-size: 105%; font-family: 'Roboto Slab'; padding-left: 1px; padding-right: 1px; letter-spacing: -0.02em;\">\n<div style=\"font-size: 90%;\">Positive\/Neutral<\/div>\n<div>Informational<\/div>\n<\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; font-weight: 300; font-size: 110%; font-family: 'Roboto Slab';\">Negative<\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; font-weight: 300; font-size: 110%; font-family: 'Roboto Slab';\">Persuasive<\/td>\n<\/tr>\n<tr style=\"background-color: #f3e5f5;\">\n<td style=\"width: 120px; padding: 0px 5PX; vertical-align: bottom; text-align: CENTER;\"><a href=\"https:\/\/techrhet.com\/3213\/michael-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/08\/office-characters-michael-sm-2.png\" width=\"98\" height=\"90\" \/><\/a><\/td>\n<td style=\"border: 0 solid #FFEA00; width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"ms\" href=\"https:\/\/techrhet.com\/3213\/michael-scenarios\/#neutral\" target=\"_blank\" rel=\"noopener noreferrer\">Drive Less<br \/>\nand<br \/>\nGet More<\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"ms\" href=\"https:\/\/techrhet.com\/3213\/michael-scenarios\/#negative\" target=\"_blank\" rel=\"noopener noreferrer\">Company<br \/>\nGames; Not<br \/>\nDate Nights<\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"ms\" href=\"https:\/\/techrhet.com\/3213\/michael-scenarios\/#persuasive\" target=\"_blank\" rel=\"noopener noreferrer\">Great Bands<br \/>\nSkip Scranton<br \/>\nSummer Jam<\/a><\/td>\n<\/tr>\n<tr style=\"background-color: #e3f2fd;\">\n<td style=\"width: 120px; padding: 0px 5PX; text-align: center; vertical-align: bottom;\"><a href=\"https:\/\/techrhet.com\/3213\/dwight-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/08\/office-characters-dwight-sM-2.png\" width=\"98\" height=\"90\" \/><\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"ds\" href=\"https:\/\/techrhet.com\/3213\/dwight-scenarios\/#posneutinfo\">Parking Guidelines Registration<\/a><br \/>\nReminder<\/td>\n<td style=\"border: 0px solid #FFEA00; width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"ds\" href=\"https:\/\/techrhet.com\/3213\/dwight-scenarios\/#negative\" target=\"_blank\" rel=\"noopener noreferrer\">Cash Only<br \/>\nat Pompano Fitness<\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"ds\" href=\"https:\/\/techrhet.com\/3213\/dwight-scenarios\/#persuasive\" target=\"_blank\" rel=\"noopener noreferrer\">Charged for Champagne Breakfast<\/a><\/td>\n<\/tr>\n<tr style=\"background-color: #e8f5e9;\">\n<td style=\"width: 120px; padding: 0px 5PX; vertical-align: bottom; text-align: center;\"><a href=\"https:\/\/techrhet.com\/3213\/jim-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/09\/office-characters-jim-sm-2c.png\" width=\"98\" height=\"90\" \/><\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.20em; font-weight: 300; font-size: 90%;\"><a class=\"jh\" href=\"https:\/\/techrhet.com\/3213\/jim-scenarios\/#positive-neutral-informational\">Annual Employee Appraisals<\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"jh\" href=\"https:\/\/techrhet.com\/3213\/jim-scenarios\/#negative\" target=\"_blank\" rel=\"noopener noreferrer\">McAfrika<br \/>\nin Denmark<\/a><\/td>\n<td style=\"border: 0px solid #FFEA00; width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"jh\" href=\"https:\/\/techrhet.com\/3213\/jim-scenarios\/#persuasive\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cMcJobs\u201d Dictionary Definition<\/a><\/td>\n<\/tr>\n<tr style=\"background-color: #fbe9e7;\">\n<td style=\"width: 120px; padding: 0px 5PX; vertical-align: bottom; text-align: center;\"><a href=\"https:\/\/techrhet.com\/3213\/pam-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i2.wp.com\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2018\/08\/office-characters-pam-sm-2.png\" width=\"98\" height=\"90\" \/><\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"pb\" href=\"https:\/\/techrhet.com\/3213\/pam-scenarios\/#neutral\" target=\"_blank\" rel=\"noopener noreferrer\">Camp Cooking<br \/>\nfor an<br \/>\nAdventure Trip<\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"pb\" href=\"https:\/\/techrhet.com\/3213\/pam-scenarios\/#negative\" target=\"_blank\" rel=\"noopener noreferrer\">Dunder Mifflin Online Goofs<br \/>\non Cardstock<\/a><\/td>\n<td style=\"width: 120px; text-align: center; vertical-align: middle; line-height: 1.35em; font-weight: 300; font-size: 90%;\"><a class=\"pb\" href=\"https:\/\/techrhet.com\/3213\/pam-scenarios\/#persuasive\" target=\"_blank\" rel=\"noopener noreferrer\">Kodak Ruins<br \/>\nRound-the-World Trip<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>The particular scenarios each student will write to will be determined by their character.<\/p>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"deadlines\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h4>BCP Deadlines &amp; Schedule<\/h4>\n<p>All BCP deadlines for any\/all BCP material will be listed on the Canvas Course Schedule.<\/p>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"characters\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h4>BCP Characters<\/h4>\n<p>For the BCP, each student will be assigned a character. The character\u2014Michael, Dwight, Jim, or Pam\u2014will determine the particular positive\/neutral\/informational, negative, and persuasive contexts each student will write within for the BCP.<\/p>\n<div style=\"display: none;\">For the BCP, each student will have a character\u2014please see BCP Character Assignments &amp; Scenario Links (on Canvas <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2021\/02\/canvas-icon-22px.png\" alt=\"\" width=\"15\" height=\"15\" \/>) for character assignments (<a href=\"https:\/\/canvas.fau.edu\/courses\/133104\/pages\/bcp-character-assignments-and-scenario-11am\">11am section<\/a> &amp; <a href=\"https:\/\/canvas.fau.edu\/courses\/132160\/pages\/bcp-character-assignments-and-scenario-2pm\">2pm section<\/a>). Your character\u2014Michael, Dwight, Jim, or Pam*\u2014will determine the particular positive\/neutral\/informational, negative, and persuasive contexts you will write within for the BCP.<\/div>\n<p style=\"margin-left: 25px; font-size: 94%; font-weight: 300; padding-left: 5px; text-indent: -6px;\">*To be clear, you should <em>NOT<\/em> write <em>as<\/em> a character from <em>The Office<\/em>. In other words, don&#8217;t pretend you are Michael, or Pam, or whomever\u2014the characters are just a way to assign different contexts to different people.<\/p>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"expectations\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-4923\" style=\"margin-top: 45px;\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2020\/05\/dilbert-email-comic-1-white-bg-feather.png\" alt=\"\" width=\"230\" height=\"692\" \/><\/p>\n<h3>Expectations:<\/h3>\n<p>In general, you are expected to employ strategies you&#8217;ve learned from course material. Specifically, you are expected to<\/p>\n<div class=\"exspace\">\n<ul>\n<li>Create thorough <a href=\"https:\/\/techrhet.com\/3213\/pagos-plans-analyses\/\">PAGOS<\/a> document plans and employ a <a href=\"https:\/\/techrhet.com\/3213\/rhetorical-situation-rhetorical-approach\/\">rhetorical approach<\/a> to guide your decisions about how and what to write in your correspondence.<\/li>\n<li>Write effective correspondence that achieves the purpose outlined in the scenario text; achieves the goals of <a href=\"https:\/\/techrhet.com\/3213\/positive-neutral-informational\/\">positive\/neutral\/informational<\/a>, <a href=\"https:\/\/techrhet.com\/3213\/negative\/\">negative<\/a>, and <a href=\"https:\/\/techrhet.com\/3213\/persuasive\/\">persuasive<\/a> contexts; meets the needs of the audience, etc.<\/li>\n<li>Use <a href=\"https:\/\/techrhet.com\/3213\/reader-centered-writing-overview\/\">reader-centered writing<\/a>\u2014<a href=\"https:\/\/techrhet.com\/3213\/you-view\/\">you view<\/a>, <a href=\"https:\/\/techrhet.com\/3213\/positive-emphasis\/\">positive emphasis<\/a>, <a href=\"https:\/\/techrhet.com\/3213\/reader-benefits\/\">reader benefits<\/a>, and <a href=\"https:\/\/techrhet.com\/3213\/readers-language\/\">readers&#8217; language<\/a>\u2014with special considerations for negative situations\/information, reader benefits, etc.<\/li>\n<li>Write with the goals of professional writing in mind:<\/li>\n<li style=\"margin-left: 45px; list-style-type: circle; padding: 3px 0;\"><a href=\"https:\/\/techrhet.com\/3213\/clarity\/\">Clarity<\/a> &#8211; Be clear about your reason for writing, what you want to have happen, what you want the audience to do, etc. Ideas, paragraphs, sentences, and words should aim for clarity.<\/li>\n<li style=\"margin-left: 45px; list-style-type: circle; padding: 3px 0;\"><a href=\"https:\/\/techrhet.com\/3213\/conciseness\/\">Conciseness<\/a> &#8211; Use strategies for concise writing.<\/li>\n<li style=\"margin-left: 45px; list-style-type: circle; padding: 3px 0;\">Correctness &#8211; Writing should be grammatically correct, employ <a href=\"https:\/\/techrhet.com\/3213\/parallelism\/\">parallelism<\/a>, and demonstrate effective professional writing style<\/li>\n<li>Write, organize, and format documents according to the conventions of their genre and purpose. In other words, <a href=\"https:\/\/techrhet.com\/3213\/letters\/\">letters<\/a> should look like letters, <a href=\"https:\/\/techrhet.com\/3213\/memos\/\">memos<\/a> should look like memos, and <a href=\"https:\/\/techrhet.com\/3213\/emails\/\">emails<\/a> should look like emails. Memos and emails (and, if you decide, letters) should have <a href=\"https:\/\/techrhet.com\/3213\/writing-effective-subject-lines\/\">effective subject lines<\/a> and appropriate <a href=\"https:\/\/techrhet.com\/3213\/salutations-names-titles-closings\/\">salutations, names, titles, closings, and signature blocks<\/a> (if\/when determined by genre &amp; context)<\/li>\n<li style=\"margin-left: 45px; list-style-type: circle; padding: 3px 0;\">For writing emails, write the document in a word processing file &#8212; just remember to include all of the necessary fields (To Name\/Address, From Name\/Address, Subject) and additional fields if desired (Cc, Bcc, Attachments).<\/li>\n<li style=\"padding-top: 7px;\">Engage in careful, critical editing and revision of your own work before submitting your documents for grading.<\/li>\n<\/ul>\n<\/div>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"about-pagos\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h4>Why are PAGOS plans important? How will PAGOS plans be used?<\/h4>\n<p>The BCP asks students to create thorough PAGOS document plans and employ a rhetorical approach to guide their decisions about how and what to write in their correspondence.<\/p>\n<p>While I&#8217;m not specifically grading your PAGOS plans as part of your project, they are VERY important in helping me to grade the correspondence that goes with them. I&#8217;ll use your PAGOS plans to understand your goals for each correspondence, determine whether or not those goals are effective\/reasonable, and determine how well you met those goals in your correspondence.<\/p>\n<p>In your PAGOS plans, specifically, I urge you to<\/p>\n<div class=\"exspace\">\n<ul>\n<li>be clear and detailed about your purpose (what do you want to have happen?), what information you will include to achieve your purpose, and what information you will exclude (information that isn&#8217;t relevant or is counterproductive)<\/li>\n<li>describe your audience(s) and discuss how you will meet their needs; justify your choices<\/li>\n<li>explain why you&#8217;re choosing one particular genre over another (why will an email be better than a memo, for example?)<\/li>\n<li>justify your organizational choices (why are you explaining the rationale for a new\/unwanted rule before stating the rule itself, for example?)<\/li>\n<\/ul>\n<\/div>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"info-notes\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-6276\" style=\"margin-top: 25px; margin-left: 10px;\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2020\/09\/BCP-Submission-IMAGE-2.png\" alt=\"\" width=\"450\" height=\"492\" srcset=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2020\/09\/BCP-Submission-IMAGE-2.png 1146w, https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2020\/09\/BCP-Submission-IMAGE-2-768x840.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>Additional Info, Notes, and Reminders:<\/h3>\n<p><span class=\"syllabus2\">The scenario texts are deliberately disorganized and poorly written. Scenario texts contain unnecessary, irrelevant, and\/or &#8220;unprofessional&#8221; information; the details are disorganized and generally out of order; and the texts are poorly written. All of this is on purpose to force you to make choices about what information you&#8217;ll include, in what order, using what tone, etc. In other words, be selective about the information you include in your correspondence\u2014omit unnecessary or irrelevant information (information that doesn&#8217;t help you to achieve your purpose\/s)\u2014organize content logically and effectively, use a rhetorical approach, etc. to to meet the needs of your audience.<\/span><\/p>\n<p>You may make up information\/details (such as an end date for action, if one is not provided) to add to your correspondence if you feel it is necessary. However, any additional information\/details <strong>must not<\/strong> significantly change the context\/scenario and <strong>must<\/strong> be noted in your document plan(s).<\/p>\n<p>If you are writing as the representative of a company, you do not need to create\/provide letterhead. However, be sure to indicate your position and organization in the signature block.<\/p>\n<p>All of your correspondence should be formatted according to the conventions of their genres\u2014in other words, letters should look like letters, memos should look like memos, etc.<\/p>\n<p>For emails, type the document in a word processing file \u2014 just remember to <strong>include all of the necessary fields<\/strong> (To Address, From Address, Subject [and, if needed, CC, BCC, Attachments]).<\/p>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"submission\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3>Submission Guidelines<\/h3>\n<p>Deadlines and specific, detailed information about submission guidelines (including filenames and file formats) will be provided on Canvas.<\/p>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"expanded-rubric\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3>Expanded Evaluation Rubric<\/h3>\n<h3 class=\"rubric\">Purpose<\/h3>\n<div class=\"ckcontent\">\n<table class=\"tabbord\" style=\"border-collapse: collapse; width: 100%; background-color: #fff;\">\n<tbody>\n<tr class=\"gradehead\" style=\"background: linear-gradient(to right, #F4FAF4 10%,#FAFDF4 30%,#FFFEF3 50%,#FFF9F0 70%,#FFF5F7 90%,#FFF5F7 90%);\">\n<td style=\"width: 25%;\">A range<\/td>\n<td style=\"width: 25%;\">B range<\/td>\n<td style=\"width: 25%;\">C range<\/td>\n<td style=\"width: 25%;\">D-F range<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">achieves a clear, appropriate purpose<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">achieves a clear, appropriate purpose<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">purpose may be somewhat inappropriate or unclear, indirect, or implied<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">purpose is missing, inappropriate, or unclear<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">includes information needed to accomplish purpose with no extraneous or unimportant details<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">includes information needed to accomplish purpose but may include one or two extraneous or unimportant details<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may not include all information necessary to accomplish purpose; may include a few extraneous or unimportant details<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">information necessary to accomplish purpose is missing or incorrect, and\/or includes extraneous or unimportant details<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">purpose is in appropriate location\/s (dependent on other elements of the rhetorical situation, context, and genre)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">purpose is in appropriate location\/s (dependent on other elements of the rhetorical situation, context, and genre)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">purpose may not be in appropriate location\/s (dependent on other elements of the rhetorical situation, context, and genre)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">purpose is missing or not in appropriate location (dependent on other elements of the rhetorical situation, context, and genre)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">information is clear, correct, concise, and complete<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">information is clear and correct, but may be wordy in one or two places<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">information may be unclear, wordy, and or incomplete<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">information is unclear, wordy, incomplete, and\/or incorrect<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 class=\"rubric\">Audience<\/h3>\n<div class=\"ckcontent\">\n<table class=\"tabbord\" style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr class=\"gradehead\" style=\"background: linear-gradient(to right, #F4FAF4 10%,#FAFDF4 30%,#FFFEF3 50%,#FFF9F0 70%,#FFF5F7 90%,#FFF5F7 90%);\">\n<td style=\"width: 25%;\">A range<\/td>\n<td style=\"width: 25%;\">B range<\/td>\n<td style=\"width: 25%;\">C range<\/td>\n<td style=\"width: 25%;\">D-F range<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: top;\">appropriately and effectively addresses primary audience according to context (purpose &amp; audience)<\/td>\n<td style=\"width: 25%; vertical-align: top;\">appropriately and effectively addresses primary audience according to context (purpose &amp; audience)<\/td>\n<td style=\"width: 25%; vertical-align: top;\">may not appropriately or effectively address primary audience according to context (purpose &amp; audience)<\/td>\n<td style=\"width: 25%; vertical-align: top;\">does not appropriately or effectively address primary audience according to context (purpose &amp; audience)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: top;\">considers audience\u2019s demographic background, position, etc.<\/td>\n<td style=\"width: 25%; vertical-align: top;\">considers audience\u2019s demographic background, position, etc.<\/td>\n<td style=\"width: 25%; vertical-align: top;\">may not consider audience\u2019s demographic background, position, etc.<\/td>\n<td style=\"width: 25%; vertical-align: top;\">does not consider audience\u2019s demographic background, position, etc.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">demonstrates awareness of audience members\u2019 needs, wants, values, expectations, and potential reactions<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may not demonstrate awareness of audience members\u2019 needs, wants, values, expectations, and potential reactions in minor\/few ways<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">does not demonstrate awareness of some audience members\u2019 needs, wants, values, expectations, and potential reactions<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">does not demonstrate awareness of audience members\u2019 needs, wants, values, expectations, and potential reactions<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">emphasizes reader benefits in a way that reflects readers&#8217; values and uses readers&#8217; language<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">emphasizes reader benefits in a way that reflects readers&#8217; values and uses readers&#8217; language<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">reader benefits are unclear and\/or may not reflect readers&#8217; values or use readers&#8217; language<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">fails to include reader benefits and\/or fails to reflect readers&#8217; values or use readers&#8217; language<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">effectively addresses possible drawbacks\/objections<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may not effectively addresses possible drawbacks\/objections<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may not effectively addresses possible drawbacks\/objections<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">does not effectively addresses possible drawbacks\/objections<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">considers the context\/situation where audience might read the message<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may not fully consider the context\/situation where audience might read the message<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">does not consider the context\/situation where audience might read the message<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">does not consider the context\/situation where audience might read the message<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">considers possible secondary audiences, including their backgrounds and contexts<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">considers possible secondary audiences, including their backgrounds and contexts<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">does not consider possible secondary audiences, including their backgrounds and contexts<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">does not consider possible secondary audiences, including their backgrounds and contexts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 class=\"rubric\">Genre<\/h3>\n<div class=\"ckcontent\">\n<table class=\"tabbord\" style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr class=\"gradehead\" style=\"background: linear-gradient(to right, #F4FAF4 10%,#FAFDF4 30%,#FFFEF3 50%,#FFF9F0 70%,#FFF5F7 90%,#FFF5F7 90%);\">\n<td style=\"width: 25%;\">A range<\/td>\n<td style=\"width: 25%;\">B range<\/td>\n<td style=\"width: 25%;\">C range<\/td>\n<td style=\"width: 25%;\">D-F range<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">correspondence written in most appropriate\/most effective genre<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">correspondence written in appropriate\/effective genre<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">correspondence is clearly and consciously written in a genre<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">is not clearly or consciously written in a genre<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">adheres to genre conventions by correctly and effectively including all necessary elements<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">adheres to genre conventions by correctly and effectively including all necessary elements<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may not correctly or effectively include all necessary elements<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">fails to adhere to genre conventions and\/or genre choice is unclear<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">contains no formatting errors<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may contain minor formatting errors that do not detract from professionalism<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">may contain formatting errors<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">contains formatting errors or genre is unclear\/missing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 class=\"rubric\">Organization<\/h3>\n<div class=\"ckcontent\">\n<table class=\"tabbord\" style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr class=\"gradehead\" style=\"background: linear-gradient(to right, #F4FAF4 10%,#FAFDF4 30%,#FFFEF3 50%,#FFF9F0 70%,#FFF5F7 90%,#FFF5F7 90%);\">\n<td style=\"width: 25%;\">A range<\/td>\n<td style=\"width: 25%;\">B range<\/td>\n<td style=\"width: 25%;\">C range<\/td>\n<td style=\"width: 25%;\">D-F range<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">employs appropriate, clear, effective organization for the rhetorical situation and context (including purpose, audience, and genre)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">employs appropriate, clear, effective organization for the rhetorical situation and context (including purpose, audience, and genre)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">attempts to employ appropriate organization, but may not be effective for the rhetorical situation and context (including purpose, audience, and genre)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">organization is missing or unclear, is not effective for the rhetorical situation and context (including purpose, audience, and genre)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">necessary information is included in the most effective order for the situation and context<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">necessary information may not be in most effective order for the situation and context<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">order of information is ineffective for the situation and context<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">order of information is ineffective for the situation and context<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">at all levels\u2014whole document, paragraph, sentence, and idea\u2014text demonstrates coherence (all elements are clear, appropriate and logical for the purpose and audience) and cohesion (all elements work together to help achieve purpose and communicate effectively to the audience)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">text may demonstrate minor instances of incoherence and\/or minor deviations from cohesion<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">text includes is incoherent or incohesive in ways that may hinder the document&#8217;s effectiveness<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">text is incoherent or incohesive<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top; border-right: none; border-left: none; border-bottom: none; padding-left: 30px; font-size: 90%;\" colspan=\"4\"><span style=\"font-weight: 500;\">additionally:<\/span> text employs appropriate, effective organization specific to (dependent on) context; positive\/neutral\/informational contexts front load main idea and important information; negative contexts include buffer, employ BEBE method, include alternative; persuasive contexts demonstrate understanding of audience values and interest in effective placement of call to action, reader benefits and\/or rationales, etc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 class=\"rubric\">Style<\/h3>\n<div class=\"ckcontent\">\n<table class=\"tabbord\" style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr class=\"gradehead\" style=\"background: linear-gradient(to right, #F4FAF4 10%,#FAFDF4 30%,#FFFEF3 50%,#FFF9F0 70%,#FFF5F7 90%,#FFF5F7 90%);\">\n<td style=\"width: 25%;\">A range<\/td>\n<td style=\"width: 25%;\">B range<\/td>\n<td style=\"width: 25%;\">C range<\/td>\n<td style=\"width: 25%;\">D-F range<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">demonstrates effective reader-centered writing (including you-view, positive emphasis, and reader benefits)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">demonstrates effective reader-centered writing (including you-view, positive emphasis, and reader benefits) with few\/minor opportunities for improvement<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">text does not demonstrate consistent reader-centered writing; instances you-view, positive emphasis, and\/or reader benefits need improvement<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">text fails to demonstrate reader-centered writing<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">employs consistent professional writing style (including clarity, conciseness, and parallelism)<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">employs consistent professional writing style (including clarity, conciseness, and parallelism) with few\/minor opportunities for improvement<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">text may not demonstrate consistent professional writing style; includes instances where clarity, conciseness, and parallelisms need improvement<\/td>\n<td style=\"width: 25%; text-align: left; vertical-align: top;\">text fails to demonstrate professional writing style and is unclear, wordy (repetitive and\/or redundant), and\/or not parallel<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4 style=\"margin-top: 35px;\">A Note on Plagiarism<\/h4>\n<p>If any document submitted for the BCP is found to be plagiarized, in whole or in part, you will receive a 0% F for the project. At the instructor\u2019s discretion, plagiarism can result in a 0% F for the semester grade and a permanent note on the student\u2019s transcript. Repeated cases of plagiarism may result in expulsion from the university. Please refer to the <a href=\"https:\/\/www.fau.edu\/ctl\/4.001_Code_of_Academic_Integrity.pdf\">Code of Academic Integrity (Regulation 4.001)<\/a> in the FAU University Catalog for more information.<\/p>\n<div style=\"display: block; text-align: right; margin: 0 3em;\"><span id=\"grading-rubric\" class=\"anchor\"> <\/span><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<h3>Condensed Grading Rubric<\/h3>\n<div style=\"max-width: 80%; margin: 0 auto;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10294\" src=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2024\/10\/3213-F24-BCP-Grade-Rubric-pos-neg.png\" alt=\"\" width=\"2272\" height=\"2500\" srcset=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2024\/10\/3213-F24-BCP-Grade-Rubric-pos-neg.png 2272w, https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2024\/10\/3213-F24-BCP-Grade-Rubric-pos-neg-768x845.png 768w, https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2024\/10\/3213-F24-BCP-Grade-Rubric-pos-neg-1396x1536.png 1396w, https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2024\/10\/3213-F24-BCP-Grade-Rubric-pos-neg-1861x2048.png 1861w\" sizes=\"(max-width: 2272px) 100vw, 2272px\" \/><\/div>\n<div style=\"display: block; text-align: right; margin: 1em 3em 1000px;\"><span class=\"arrowtop\" style=\"font-size: 150%; opacity: 0.5;\"><a href=\"#top\">\u2305<\/a><\/span><\/div>\n<div style=\"width: 300PX; background-color: #fafafa; margin: 0 AUTO; font-size: 88%; opacity: 0.25;\">\n<p style=\"text-align: CENTER; margin: 0;\">FOR PROFESSOR<\/p>\n<p style=\"text-align: CENTER; margin: 0;\">deleted material from past semesters<\/p>\n<p style=\"text-align: CENTER; margin: 0;\"><a href=\"https:\/\/techrhet.com\/3213\/notes\/online\/bcp-feedback-team-peer-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback team peer review instructions<\/a><\/p>\n<p style=\"text-align: CENTER; margin: 0;\"><a href=\"https:\/\/techrhet.com\/3213\/notes\/online\/toby-scenarios\/\">toby scenario<\/a><\/p>\n<p style=\"text-align: CENTER; margin: 0;\"><a href=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2020\/09\/Toby-PAGOS.pdf\">toby PAGOS plan<\/a><\/p>\n<p style=\"text-align: CENTER; margin: 0;\"><a href=\"https:\/\/techrhet.com\/3213\/wp-content\/uploads\/sites\/2\/2020\/09\/PeerReview-for-Toby.pdf\">toby draft<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents &amp; Navigation overview deadlines &amp; schedule characters scenarios expectations about pagos notes \/ info submission evaluation rubric grading rubric Related BCP Pages: frequently asked questions feedback &amp; revision notes all bcp\u00a0\u00a0 \u3009 \u2305 BCP Project Overview Correspondence is the foundation of business communication. In careers across the disciplines, correspondence such as memos, emails, and <a href='#' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-sidebars.php","meta":[],"_links":{"self":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages\/10076"}],"collection":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/comments?post=10076"}],"version-history":[{"count":18,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages\/10076\/revisions"}],"predecessor-version":[{"id":10249,"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/pages\/10076\/revisions\/10249"}],"wp:attachment":[{"href":"https:\/\/techrhet.com\/3213\/wp-json\/wp\/v2\/media?parent=10076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}