Reader Centered Writing Table of Contents Reader-Centered Writing: Overview intro approach goals common sense Use Readers’ Language overview quick-example situation & considerations directions example measurement example audience prompts social distance example Reader Benefits developing reader benefits good reader benefits language hypotheticals features vs. benefits extrinsic vs. intrinsic Positive Emphasis can’t ⇒ can eliminate or shift negative words flip negative constructions justify negatives omit negatives You View (You Attitude) I ⇒ you we ⇒ you caution with feelings anticipate needs avoid singling out remove_circle_outline avoid criticizing remove_circle_outline strategic passive construction remove_circle_outline “Ask Yourself” Questions for RCW Sentence Revision