Correspondence (Contexts & Genres) Table of Contents PROJECT PAGES Professional Letters: Types & Formatting types format block block vs. modified block signature block avoid redundancy Professional Emails overview do emails matter? characteristics of successful emails dos & don’ts tone etiquette signature block avoid redundancy Professional Memos overview types formatting & organization avoid redundancy Writing Effective Subject Lines why subject lines are important subject lines ≈ purpose clarity, specificity, conciseness avoid tips + Salutations, Names, Titles, Closings, & Signature Blocks salutations names & titles gender closings signature block Positive, Neutral, & Informational Contexts overview & goals types organization direct vs. indirect openings Negative Contexts & Messages intro goals organization buffer explanation bad news exit alternatives example Persuasive Contexts introduction motivation vs. persuasion sales vs. persuasive sales messages persuasive messages extrinsic vs. intrinsic goals organization persuasive appeals ethos logos pathos